We wanted to communicate the new “Self-cleaning technology” feature
from the new built in oven from Arçelik in an impactful way.
We chose to dramatize the benefit with a humoristic metaphor. In the print ads the “animals” which are usually cooked inside the oven (a cow, a chicken and a lamb) are shown cleaning themselves.
Y&R İstanbul w/ Carioca Studio
Selected as one of the 10 most liked print ads of 2014 @ Lürzer's Archive
Published @ Lürzer's Archive 2014 Issue 5
Published @ Lürzers Archive 200 BEST DIGITAL
Golden Drum 2014
Press / Furnishings & electronic equipment
Golden Drum
Outdoor/ Furnishings & electronic equipment
Silver Drum
Crystal Apple 2014
Crystal Apple / Print / Home Appliances Category
Bronze Apple / Campaign Category
Mediacat Felis 2014
Most Creative Illustration Execution 1st place
Furnishings & decoration 1st place
Eurobest 2014
Press / Furnishings & electronic equipment
shortlist
Cannes Lions 2015
Bronze / Campaign Award / Outdoor
Shortlist / Traditional İllustration / Outdoor
